My thesis explores the generative application of gender analysis to interaction design.
What does that mean?
At SVA IxD, thesis is a consistent approach to a persistent idea. I think a lot about gendered perspectives.
Gender affects the way that we interact with the world. There are 'masculine' and 'feminine' modes of doing lots of things, including language use and understandings of technology. I think that understanding the differences between these perspectives can give us a new framework for designing engaging interactions.
The term 'gender' refers to the socio-cultural process that forms our understanding of 'masculine' and 'feminine'. It's why some may find it odd that grown men enjoy watching My Little Ponies. It's not that men, biologically, aren't able to watch My Little Ponies, it just it seems like they're not supposed to like it. Here's a quick video about these so-called 'Bronies'.
On this blog I post articles, thoughts, and information related to my thesis. I also keep a daily changelog of all the bits and pieces I do.
Win: Finished reading The Small Business Lifecycle
Finished reading The Small Business Lifecycle by Charlie Gilkey. It’s a quick read, only 100 pages or so, and I found it helpful for my present, somewhat muddled headspace.
Gilkey breaks out the lifecycle of a small business into 4 stages + an incubation stage.
Stage 0 - You want to be an entrepreneur, but haven’t started Stage 1 - You’ve started, and things are kinda weird Stage 2 - You’ve sold some stuff! Found product/market fit, kinda Stage 3 - You’ve outgrown your capacity to get everything done, and are frustrated Stage 4 - You’ve got your systems down, and are cruising.
I’d say Coastermatic is somewhere between Stage 2 & 3. People really like the coasters, but getting everything I’d like to do done isn’t happening smoothly yet.